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Microsoft launches new i’m charity service

James Thornton

James Thornton

  • Updated:

im-msn-icon-1.pngIt’s always nice to see big corporations reaching in their pockets for charity and Microsoft’s latest Windows Live Messenger initiative gives you the chance to help worthy causes just by chatting to your pals. Every time you send a message using the new i’m service, the company will pass on a portion of the advertising revenue for the program with one of a number of charitable organisations.

As well as being good PR for the software giant (far be it for us to this is merely a publicity stunt though), the initiative might just make a difference if enough people get on board, as Microsoft has not set a cap on the amount it will donate. The causes involved include Unicef, the National AIDS Fund, stopglobalwarming.org and the National Multiple Scelorsis Society. Once you’ve joined up with the service you can nominate the charity that’s closest to your heart from the list to start giving every time you chat. Windows Live Messenger is actually proving to be one of the most innovative chat tools ever and you can read what we think of it by checking out our review.

James Thornton

James Thornton

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