At this year's DEMOfall 07 conference, Musestorm will demonstrate their newly released Content Engagement Platform, which will simplify how authors "develop and control intelligent multimedia widgets with integrated advanced functionality, including user interactivity." Musestorm is known for its pioneering work on widgets, catering to publishers, marketers and developers by becoming the place where widgets are created, shared and distributed. The new Content Engagement Platform aims to be even more ambitious by taking care of everything, "from widget and application creation, to distribution and analytics as well as monetization."

If you can't wait for the DEMOfall 07 presentation here is a rough idea of what to expect from Musestorm's new platform. Publishers will discover the new Widget Studio, with more customization options, a "PowerPoint presentation" production process, and the ability to clone widgets into other formats. If you're looking to disrtibute your widgets than you'll notice that Musestorm have added access to more social networks, the least of them being Facebook. Their network and data center have also been significantly upgraded to provide more security. Marketers looking to capitalize on widgets now have access to the Musestorm Capitalize Module, to measure, display and trigger all sorts of advertisement such as banners, videos or simple text. I was quite impressed with Musestorm's project when I talked to them earlier in the year, but it really looks like they've upped the ante once more with these improvements.